e-netwatch is the unique global service that allows you to view and evaluate your competitors' creative banner advertising. Our present coverage of over 1,000 sites is constantly being added to. Click here to view our live site list.

You can search for ads on our website by market, site, site sector, date, category or advertiser, and take advantage of a number of key features:

• Daily updates to the site, providing excellent coverage of breaking campaigns
• The facility to run creative or schedule reports
• An option to run exception reports (available on request)
• The facility to view the first web page that an ad was monitored on
• A full site list for each ad, showing first and last monitored dates
• A user-defined search facility - save your search criteria and save time
• User-defined daily e-mail alerts
• Limited category access (available on request)
• Branding that integrates seamlessly with our press and TV services
• Flexibility - extra sites, pages and word searches can be added on request

For more information on how the site works take a look at our user quide.

Methodology.

The e-netwatch process encompasses four key stages:

• AutoCapture
• AutoComparison
• Database Entry
• Reporting

AutoCapture involves a bank of PCs running in-house software that accesses specific pages within the monitored websites. Throughout a 24-hour period, the PCs continuously visit/download the HTML from the web pages and extract all image files.

At the AutoComparison stage, another bank of PCs compares the downloaded images against those already held in our archive. The system digitally recognises images that have been collected previously and flags new images to be sent through to the manual monitoring system.

The Database Entry process involves a team of multilingual monitors analysing the images, identifying ads and then attributing brand, advertiser, category, headline and translation data to these.

Finally, Reporting is done via clients accessing the e-netwatch website and selecting their own reporting criteria. Alternatively, banners can be delivered by e-mail or on CD.